The secret power of B2B podcasts

The real value is the guests, not the audience. Use podcasting as a lever for predictable revenue, not just fluffy brand building.
By working with Cofruition:
Build high value relationships
Create a show that positions you to interview and highlight the expertise of your ideal target customers. Build relationships that trounce cold outbound outreach by leveraging podcasting into your ABM superpower.
Prospects to
Customers
Deliver high quality content directly to your prospects in the best format for consuming on-the-go. Keep their interests active and your expertise front-of-mind without drab "just checking in" sales emails.
Steady stream of content
Making new content is hard. Each podcast episode becomes a source of high-quality, shareable assets across multiple channels.
Repurpose existing content
“Podcastify” high quality assets such as white papers, webinar and conference recordings, and blogs. The hard work has been done – now leverage it in a more durable and engaging channel.
ROI calculator
See how much a podcast can pay off for your business
Customer value
£50,000
Episodes/year
52 episodes
New business relationships
10% of guests
Result
£260,000
Next step
Curious to learn more? Speak to Cofruition about whether podcasting could be a good fit for your business
Get in touch