The secret power of B2B podcasts

By working with Cofruition:

Build high value relationships

Create a show that positions you to interview and highlight the expertise of your ideal target customers. Build relationships that far exceed cold outbound outreach by leveraging podcasting into your Account-Based Marketing (ABM) superpower.

Deliver high quality content directly to your prospects in the best format for consuming on-the-go. Keep their interests active and your expertise front-of-mind without drab "just checking in" sales emails.

Steady stream of content

Making new content is hard. Each podcast episode becomes a source of high-quality, shareable assets across multiple channels.

Repurpose existing content

“Podcastify” high quality assets such as white papers, webinar and conference recordings, and blogs. The hard work has been done – now leverage it in a more durable and engaging channel.