About Cofruition

Entrpereneurial smarts + podcasting expertise.

How it started

Always interesting to learn about a company's founding story, right?

Cofruition was born when the founder (Sam) moved to Denmark with his girlfriend (now wife). After working with startups in London, and then three years in East Africa running The East Africa Business Podcast, he was ready to start his own business.

The idea was to start a business that saved time for clients, and where co-workers could close their laptops at the end of the day in good conscience.

With a blank piece paper he sketched out what characteristics this would involve, along with other things that were important:

Solve a common problem: don't reinvent the wheel with each new client.
Break down work into smaller parts: work with (+ coordinate) experts rather than generalists.
Give employment in the Global South: it's the #1 way to help international development.
Have an edge: from running a top rated podcast in East Africa, offering these production and management services seemed like an interesting avenue to explore.

After conversations with his network about whether they had thought of doing a podcast, one responded "Sounds interesting..." and the rest is history.

Cofruition editor Tevin
Tevin, one of Cofruition's superstar audio editors in Nairobi

How it started

Always interesting to learn about a company's founding story, right?

Cofruition was born when the founder (Sam) moved to Denmark with his girlfriend (now wife). After working with startups in London, and then three years in East Africa running The East Africa Business Podcast, he was ready to start his own business.

The big idea was to start a business that saved time for clients and where co-workers could close their laptops at the end of the day in good conscience.

With a blank piece paper he sketched out what characteristics this would involve, along with other things that were important:

Solve a common problem: don't reinvent the wheel with each new client.
Break down work into smaller parts: work with (+ coordinate) experts rather than generalists.
Give employment in the Global South: it's the #1 way to help international development.
Have an edge: from running a top rated podcast in East Africa, offering these production and management services seemed like an interesting avenue to explore.

After conversations with his network about whether they had thought of doing a podcast, one responded "Sounds interesting..." and the rest is history.

Tevin, Cofruition editor
Tevin, one of Cofruition's superstar audio editors in Nairobi
Uganda East Africa Business Podcast
Some highlights from Sam's original podcast: The East Africa Business Podcast

How it's going

Cofruition now offers an end-to-end solution for organisations who want to use podcasts to grow their business.

We have honed our systems for training audio editing talent in Kenya and research and production experts around the world.

The company has a hybrid model of a small number of in-house employees who work directly with clients and coordinate our freelancers.

We find this gives us the best of both worlds:

Work with high quality talent: the best creatives want interesting projects but often not to be tied down to one company.
Keeps overheads low: with a lower cost base we don't need to charge extortionate fees just keep the company ticking over.

As the company scales up, we ensure that we stay in control and don't get spread too thin (no-one works more than 30 hours/week) which allows us to focus on making high-quality productions for our clients.

Uganda East Africa Business Podcast
Some highlights from Sam's original podcast: The East Africa Business Podcast

How it's going

Cofruition now offers an end-to-end solution for organisations who want to use podcasts to grow their business.

We have honed our systems for training audio editing talent in Kenya and research and production experts around the world.

The company has a hybrid model of a small number of in-house employees who work directly with clients and coordinate our freelancers.

We find this gives us the best of both worlds:

Work with high quality talent: the best creatives want interesting projects but often not to be tied down to one company.
Keeps overheads low: with a lower cost base we don't need to charge extortionate fees just keep the company ticking over.

As the company scales up, we ensure that we stay in control and don't get spread too thin (no-one works more than 30 hours/week) which allows us to focus on making high-quality productions for our clients.

Hire Cofruition

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