Podcasts

Why Now?

Podcasts are one the fastest growing media forms, offering new and exciting possibilities to be creative.

You will probably have noticed that people are talking about podcasting more and brands are increasingly investing in high quality shows.

Done well, podcasts offer an authentic way to connect with your audience at scale. If you are a good fit for podcasting then we can make this a reality for you too.

podcasts CAN MEET

Business Goals

It's common to think that people can only make money from podcasting through advertising. Done smartly, podcasts can benefit many different functions in your organisation

beware of

Being Half-Hearted

Nowadays a basic podcast has a negative impact on your brand

The ease to start a podcast today means many more people have done it. A few years ago, starting a show was novel and exciting for customers. Now, the bar to impress is higher

A “let’s-hack-it-together-and-see-what-happens” approach to podcasting is OK if you have nothing to lose, but risks devaluing your brand equity if it doesn't meet the new standards that listeners are coming to expect.


WHAT GOES INTO

Making a podcast

Podcasts require effort and skill across multiple areas. The quality of the final output is dependent on the team you have and how much attention you can give to each area.

If you have just one or two people, there's a limit to how much you can do.

TYPICAL "DO-IT-YOURSELF" SET UP

how cofruition

Makes Podcasts

We create and coordinate an expert team to focus on each area of your podcast.

First we nail down why you want to start a podcast, and then work backwards to do so in the optimal way. After seeing what skills/ roles you can do yourself, Cofruition assembles a team that can make high quality episodes on an ongoing basis.

We're hands on (multiple calls/ week) and flexible (feedback until everyone's happy) in getting the show made and, importantly, systemising the process to make it an ongoing success. In practice:

YOUR Roles

CofruitiOn roles

to decide

By bringing expertise and resource to all areas of the show, we raise the standards to "wow factor"

Our Clients' Results

Opto Sessions

Becomes a top 100 UK business podcast

Learn More

Thoughts in Between

Becomes a trending Technology show on Apple Podcasts

Learn More

Unconditional Love Stories

High quality podcast on the bond between humans and dogs

Learn More

Pricing

A note on pricing
There's enough variation in making podcasts together that giving a standard price/ package would ultimately mean some clients end up unnecessarily paying more (which we want to avoid).

As a ballpark figure though, our clients generally spend £15-25,000 with us to conceptualise, develop, launch and promote the first 6-8 episodes of a new show.

INTERESTED TO DISCUSS IF WE COULD HELP YOU?

Let's talk

Be in touch below so we can discuss how to help you with your podcast project

Send us an enquiry