beware of

Being Half-Hearted

Nowadays a basic podcast has a negative impact on your brand
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The ease to start a podcast today means many more people have done it. A few years ago, starting a show was novel and exciting for customers. Now, the bar to impress is higher
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A “let’s-hack-it-together-and-see-what-happens” approach to podcasting is OK if you have nothing to lose, but risks devaluing your brand equity if it doesn't meet the new standards that listeners are coming to expect.

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WHAT GOES INTO

Making a podcast

Podcasts require effort and skill across multiple areas. The quality of the final output is dependent on the team you have and how much attention you can give to each area.

If you have just one or two people, there's a limit to how much you can do.

TYPICAL "DO-IT-YOURSELF" SET UP

how cofruition

Makes Podcasts

We create and coordinate an expert team to focus on each area of your podcast.
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First we nail down why you want to start a podcast, and then work backwards to do so in the optimal way. After seeing what skills/ roles you can do yourself, Cofruition assembles a team that can make high quality episodes on an ongoing basis.

We're hands on (multiple calls/ week) and flexible (feedback until everyone's happy) in getting the show made and, importantly, systemising the process to make it an ongoing success. In practice:
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