Podcasts + Brands

Podcasts are one the fastest growing media forms, offering new and exciting possibilities to be creative with your brand.
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Read below for why this is and what you can do about it

Why podcasts?

Podcasts deliver a fundamentally different experience for your consumers compared to other media and marketing channels

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Passion topics
Listeners are invested and engaged in what they listen to On-demand
Content is sought out and available wherever and whenever listeners want it Intimacy
A more personal and trust-building conversation with your audience Undivided attention
Active listening and engagement in a world of screens and countless distractions

Designing podcasts to meet

Business Goals

At its core, a great podcast offers listeners (and guests) a useful and enjoyable way to spend their time

The reward for the brands who can create this is the ability to share relevant messages to this audience that meet commercial goals

Audience education
The time and space to explain your worldview and how it differs from the status quo Close more deals
Give your sales team relevant helpful material to convert prospects Open doors
Interviewing (and promoting) hard-to-reach guests is more effective than a sales pitch Attract top talent
Show what your organisation values to the outside world Retain employees/ customers
People feel pride in an organisation doing great work in the public domain

Why make a podcast now?

In short, to get in your audience’s ears before a competitor does
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Human nature/ listener habits means it’s much easier to be the first podcast to fill the gap for your listeners rather than dislodge an existing show. By wowing them with your show, you protect against other shows also vying for their attention

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