beware of

Being Half-Hearted

Nowadays, a basic podcast has a negative impact on your brand
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The ease to start a podcast today which means many more people have done it. A few years ago, starting a show was novel and exciting for customers. Now, the bar to impress is higher.
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A “let’s-hack-it-together-and-see-what-happens” approach to starting a podcast is OK if you have nothing to lose, but risks devaluing your brand equity if it doesn’t meet the modern benchmark.
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In other words: be great, or don't bother


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Get the right team

Podcasts require effort and skill across multiple areas. The quality of the final output is dependent on the team you have and how much attention you can give to each area.

If you have just one or two people (with full-time other jobs), there's a limit to how much you can do.

Below is the typical set up Cofruition has with clients. The Project Manager becomes the main point of contact and coordinates the experts.

Foundation for an ongoing relationship

First we nail down why you want to start a podcast, and then work backwards to do so in the optimal way. After seeing what skills/ roles you can do yourself, Cofruition assembles a team that can make high quality episodes on an ongoing basis.
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We're hands on (multiple calls/ week) and flexible (feedback until everyone's happy) in getting the show made and, importantly, systemising the process to make it an ongoing success.
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We work with your marketing teams to create assets and come up with strategies to best grow the listenership. For more information see our internal playbook on how to do this.
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