Audiograms are the most effective and exciting way to increase clicks through to valuable content
but no-one engages with it
Why
Because the way you are trying to attract them (your "hook") doesn't communicate that it's worth their time to click through and learn more. A good hook,
Delivers value
immediately
Signals more
value to come
Step One: Distill
Take the core message from your content and make it punchy, intriguing and clearly valuable
Step Two: Amplify
One audiogram converts traffic across all your channels
Engaging
Colours and moving images get people's attention, a compelling message keeps it
Professional
Logos, fonts, and images are all consistent with the main branding. New medium, consistent brand
Valuable
People get something right away so they are more willing to spend extra attention on the main content
Scalable
With a smooth production process no lengthy additional studio time is needed to effectively promote new content
Two types
Broadly speaking there are two types of audiogram
What are the options to hook people in?
How most content is promoted and the simplest way to do it. Sometimes spacing, CAPITAL LETTERS or an emoji <> is used to make it more eye-catching
This is more eye-catching, and gets given more space in news feeds. It basically needs to sum up the essence of your content in one image, but the plain text words need to do the job to convince people to click through.
The movement of someone on screen is definitely more engaging. Especially when you add subtitles for those who don't have audio on. To convey professionalism you will likely need a decent studio set up and dedicated time for someone to always be presentable before making the hook.
Otherwise you risk your brand being conveyed as amateurish. Which isn't great.
Audiograms
This is an audiogram.
It is designed to be eye catching and, when produced well it delivers immediate value and signals there is more to come.
What's more, it's much easier than traditional video to reach a professional level of branding and to scale production with minimal ongoing effort
Done-for-you audiograms
Cofruition makes audiograms for brands who want people to engage with great content they've already made.
