Audiograms are the most effective and exciting way to increase clicks through to valuable content

you make great content

but no-one engages with it

Why

Because the way you are trying to attract them (your "hook") doesn't communicate that it's worth their time to click through and learn more. A good hook,

Is eye-catching

 Delivers value

immediately

 Signals more

value to come

Step One: Distill

Take the core message from your content and make it punchy, intriguing and clearly valuable

Step Two: Amplify

One audiogram converts traffic across all your channels

Engaging

Colours and moving images get people's attention, a compelling message keeps it

Professional

Logos, fonts, and images are all consistent with the main branding. New medium, consistent brand

Valuable

People get something right away so they are more willing to spend extra attention on the main content

Scalable

With a smooth production process no lengthy additional studio time is needed to effectively promote new content 

Two types

Broadly speaking there are two types of audiogram

What are the options to hook people in?

WRITTEN TEXT

How most content is promoted and the simplest way to do it. Sometimes spacing, CAPITAL LETTERS or an emoji <> is used to make it more eye-catching

IMAGE

This is more eye-catching, and gets given more space in news feeds. It basically needs to sum up the essence of your content in one image, but the plain text words need to do the job to convince people to click through.

VIDEO

The movement of someone on screen is definitely more engaging. Especially when you add subtitles for those who don't have audio on. To convey professionalism you will likely need a decent studio set up and dedicated time for someone to always be presentable before making the hook. 

Otherwise you risk your brand being conveyed as amateurish. Which isn't great.

Modern Structure

Audiograms

This is an audiogram. 

It is designed to be eye catching and, when produced well it delivers immediate value and signals there is more to come.

What's more, it's much easier than traditional video to reach a professional level of branding and to scale production with minimal ongoing effort

Done-for-you audiograms

Cofruition makes audiograms for brands who want people to engage with great content they've already made.

Fill out the form below to book a conversation for more information.

SIMPLE

  • Static image

  • Subtitles synced to audio

  • Value 3

PREMIUM

  • Pre-production

  • Creativity to bring out the story

COMPANY

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We work with clients globally and have offices in London (UK) and Copenhagen (Denmark)

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